The pencil: a tool that symbolizes creative fuel, innovation, and evolution throughout the ages. It emphasizes that not only are we able to create, but we we are meant to.


Apple embraces this spirit of innovative living and persuades us to do what we love.

Apple Pencil: For Those Who Do

Copy: Sam Carlson


Art: Tessa Memmott

Filmmaker: Derrick Trotman

Producer: Connor Dean

Lighting: Brandon Hemsley

Strategy: Cameryn Rupa

(512) 865 - 9568

LinkedIn: Sam Carlson