Mullenlowe CCO Mark Wenneker came to the adlab with a challenge from the group Fight Gunfire with Fire: use creative energy to end school shootings.
Hundreds of ideas were submitted from across the country.
1. never again memorials
Talk of school shootings spikes during incidents, then quickly goes silent again. To remember those we have lost and keep the conversation going, we created memorials to honor school shooting victims.
2. Lifetime warranty
School shootings have become synonymous with back to school. We redefined the term "lifetime warranty" to emphasize this, catch attention, and spark change.
Copy: Sam Carlson
Art Direction: Cam Tribe
Strategist: Collin Russell
Project Manager: Collin Russell