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Liquid Death is a canned water company with a goal to murder your thirst. But on top of that, they also want to murder plastic. See, plastic kills over a million marine animals every year. And if production isn't curbed, plastic will outweigh all the fish in the ocean by 2050.

That's bad.

So to get people to actually care, we created a cute commercial about cute stuffed sea animals that have been affected by single-use plastics (sans Sarah McLachlan).

Buy one for your kids today!

Liquid Death: Cutie Polluties

Trashy the Turtle


Wastey the Whale


Suffers the Seal


Case Study

Discover the story behind the plushie gory. All the numbers and stats and stuff, too, if you're into that sort of thing.

Copy: Sam Carlson

Art Direction: Angela Dai

CD: Craig Allen