Consumer Insight: It's easy to get caught up in the distractions that surround you.

Brand Insight: Nature Valley bars are delicious, nutritious, and loud.

Strategy: Escape the noise of the world with something louder -- something better.

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Nature Valley: Nature Sounds Better

Copy: Sam Carlson, Jake Knudsen

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Art Direction: Rachel Findlay

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Content Creation: Cole Davis

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330 Professor: Jeff Sheets