Consumer Insight: It's easy to get caught up in the distractions that surround you.
Brand Insight: Nature Valley bars are delicious, nutritious, and loud.
Strategy: Escape the noise of the world with something louder -- something better.
Nature Valley: Nature Sounds Better
Copy: Sam Carlson, Jake Knudsen
Art Direction: Rachel Findlay
Content Creation: Cole Davis
330 Professor: Jeff Sheets