Consumer Insight: It's easy to get caught up in the distractions that surround you.

Brand Insight: Nature Valley bars are delicious, nutritious, and loud.

Strategy: Escape the noise of the world with something louder -- something better.

Nature Valley: Nature Sounds Better

Copy: Sam Carlson, Jake Knudsen

Art Direction: Rachel Findlay

Content Creation: Cole Davis

330 Professor: Jeff Sheets