D&AD gave us a brief to "develop a PR-first idea that celebrates the retro gaming conversation on Twitter and the people driving those conversations."


Then they gave us a Yellow Pencil for our idea.

Twitter: Konami Code

They also had some really nice words to say about our idea.

What kind people.


Copy: Sam Carlson

Art Direction: Teiano Lesa, Caylee Riding

Art Direction, Motion Design, Overall Wizardry: Brandon Hemsley