Nobody knows New York City quite like taxi drivers. With the recent decline in taxi business due to ride-sharing apps, we wanted to highlight this fact while simultaneously celebrating the diversity of the Big Apple.


Because no matter where you’re going, there’s one color you can trust.

Yellow Cab: The Color of New York

Introductory videos will be created for each driver, sharing facts about them and their unique credentials as a NYC taxi driver.

These videos will be highlighted on social media and featured on the screens in the taxi cab.

A new Yellow Cab App will allow for a more convenient and user-friendly taxi experience.


It will also include more information about the driver, such as their favorite spots in NYC.

Copy: Sam Carlson


Art: Teiano Lesa

Content: Amanda Rasmussen

(512) 865 - 9568

LinkedIn: Sam Carlson